SCENTIVA Conceptual Design

We believe that scent has the power to elevate moods and transform homes. Having that extra something makes a clean home even more special. I believe that is the idea behind Clorox Scentiva products. Through the years working on Scentiva, the scent was always uniquely tied in with a destination. During some of those design explorations I felt it was time to make a dramatic shift by downplaying what was the designs main element - the full image of the destination. In my conceptual designs there is more open space with gradual designation of scent cues and also the destination for each scent SKU.

Art Director: Gary Kohara

Designer: Gary Kohara